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FOR MORE INFORMATION: Maria Hatzikonstantinou (703) 683-5004
Sam Atkins
For North Carolina Bankers Association
(800) 662-7044

Visa USA, North Carolina Bankers Association and NFL Star Ricky Proehl Team-Up to Put Camp Challenge Youth Through Fiscal Gridiron Workout

North Carolina Students Gain Positive Yardage in Game of “Financial Football”

Westfield, NC -

Going on offense to advance financial literacy, Visa USA and the North Carolina Bankers Association (NCBA), with the help of the National Football League (NFL) and PLAYERS INC, have teamed up with NFL and former Wake Forest University football star Ricky Proehl to drive toward the end-zone in a different game, one which prepares North Carolina middle-school students to become fiscally fit adults.  Proehl helped coach and engage students attending a local summer campin Visa’s interactive, animated money-management trivia computer game called “Financial Football.”

“When I was in high school, there were no classes to educate us about how to make smart, informed decisions about money management,” said Ricky Proehl to a crowded room full of campers and counselors attending Camp Challenge at theSertoma 4-H Educational Center. “I’m glad to be here today to share with these kids the kinds of skills they will need as they begin to manage their own finances and learn how to stick to a budget.”   

Camp Challenge is a six week summer camp designed to improve the lives of more than 600 low resource, high achieving North Carolina middle-school students every summer.  Camp Challenge was created over a decade ago by the NCBA in partnership with the North Carolina 4-H.   Campers are trained in the areas of financial literacy; reading, writing, and speaking skills; citizenship; conflict resolution; and entrepreneurship.

“The North Carolina Bankers Association membership recognized 12 years ago that a number of deserving middle-school students across our state were not exposed to the basics of financial literacy,” said Thad Woodard, NCBA President and CEO.  “Today, these young people, who have not had the opportunity to have a summer camp experience that so many other students do, can create friendships with their peers from throughout the state and learn the important life skill of money management.”

At Camp Challenge, Proehl was coach of the “home team,” comprised of half the students, while Sam Atkins, Community Affairs Coordinator, North Carolina Bankers Association headed up the “visiting team.”  Together, the two engaged the campers using the animated computer game of “Financial Football.” 
The content, developed with the cooperation of the NFL and PLAYERS INC, incorporates lessons taught through Practical Money Skills for Life, Visa’s award-winning money-management curriculum.

“Financial Football” combines the structure and rules of the NFL with financial education questions of varying difficulty.  To score points, a team needs to answer questions correctly. And, just like in the NFL, penalties can cost a team yardage. The team with the highest point total after four quarters wins the game.

Today’s event is part of a nationwide effort between Visa and the NFL to promote youth financial literacy across the country.  This is the second year that Visa and the NFL have partnered in this effort. Last year, Visa and the NFL embarked on a 16-city campaign, where NFL players helped the program reach the grassroots level, visiting high schools in their local markets, to provide basic financial literacy training. 

“Financial education is critical because we all make money management decisions everyday.  However, it should also be fun and interactive, especially for young people, and that is why we created ‘Financial Football’,” said Rosetta Jones, vice president, Visa USA.  “Helping to meet the need for improved financial literacy for over a decade, Visa is proud to be working with the North Carolina Bankers Association at today’s event to help North Carolina students become financially responsible adults.”  

Practical Money Skills for Life ( is a comprehensive financial literacy program – available in English, Spanish and Chinese – that teaches young adults personal finance skills. 

The free, educational resource provides teachers with lesson plans (kindergarten-college) mapped to their state education requirements, as well as teacher guides, overheads, instructional videos and CD-ROMs.  For students, there are interactive games and calculators designed to teach responsibility and important concepts such as earning, saving, and budgeting money. 

About Visa USA
Visa USA is the nation’s leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders in the payment system - members, cardholders and merchants. Through its 13,432 member financial institutions, more than 510 million Visa-branded cards have been issued to cardholders in the United States. Last year, U.S.-based financial institutions relied on Visa’s processing system, VisaNet, to facilitate $1.6 trillion in transactions with unparalleled reliability.

Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume.

Visa offers a trusted, reliable and convenient way to access and mobilize financial resources - anytime, anywhere, anyway.

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