Financial Literacy for Everyone
Summit 2016

The Future of Innovation in Financial Literacy
Watch the live 2016 Financial Literacy Summit webcast.
View Webcast

Transitioning From the Military

Transitioning From the Military
Secure your financial future with these free resources for entering civilian life.
Learn more

Follow Us
Roadmap for Educators

Roadmap for Educators
Discover the wide array of free resources on Practical Money Skills and how to use them in your classroom.
Learn more

social media

Connect with us!
For daily money tips, quips and pics, follow us on social media.
Like us on Facebook
Follow us on Twitter


FOR IMMEDIATE RELEASE: September 12, 2006

Maria Hatzikonstantinou
For Visa
(703) 683-5004, ext. 131

Steve Burke
For Visa
(703) 683-5004, ext. 108

Visa USA, Wells Fargo and Two NFL Super Bowl Champion Quarterbacks, Raiders Legend Jim Plunkett and Trent Dilfer of the San Francisco 49ers, Teach Oakland Students to Tackle Their Financial Futures

Interactive “Financial Football” Game and Program Helps Oakland Students Cross Real-Life Money Goal Line

Oakland, CA – September 12, 2006 – Going on offense to advance financial literacy, today, Visa USA, the NFL, PLAYERS INC and Wells Fargo have teamed up with NFL Pro-Bowlers Jim Plunkett of the Raiders and Trent Dilfer, quarterback, San Francisco 49ers to engage Oakland students in a different kind of football game - one that prepares them to become fiscally fit adults. Called “Financial Football,” this animated, money management computer game is the centerpiece of a 17-city Visa/NFL initiative to promote youth financial literacy around the country.

“Learning the fundamentals of money management at an early age gives young people a real advantage in meeting their own financial goals,” said Raiders All-Pro legend Jim Plunkett to a room full of students and teachers at Fremont Federation of College Preparatory High Schools in Oakland. “Managing money and finances is a vital life skill, and one that that is best taught, and learned, before high school graduation.”

“It takes the combined efforts of parents, teachers, and mentors within the community to give young adults a strong background in personal financial management,” said veteran quarterback and Super Bowl champion Trent Dilfer. “Last season, I joined Visa in bringing this message to students in Cleveland. Now I have the chance to coach another game of “Financial Football” here in the Bay Area and to tell these students how imperative it will be for them to learn how to make good, smart, informed money decisions, as they plan for college and beyond.”

Huddled in the Fremont Federation of College Preparatory High Schools Media Center, both players helped coach and engage students in “Financial Football.” The content, developed with the cooperation of the NFL and its players, incorporates lessons taught through Practical Money Skills for Life, Visa’s free, award-winning money management program.

“Financial Football” combines the structure and rules of the NFL with financial education questions of varying difficulty. To score points, a team needs to answer questions correctly. And, just like in the NFL, penalties can cost a team yardage. The team with the highest point total after four quarters wins the game.

Today’s event is the second stop of this educational campaign. Last year was the inaugural season for this national effort between Visa, the NFL and PLAYERS INC to get students engaged and excited about their financial futures. In addition to being a game, this year “Financial Football” is also a one week, five part financial literacy program designed for high school instruction.

“Equipping our nation’s youth with a roadmap to financial freedom and success really needs to be a cooperative effort between schools, the community and government,” said Benjamin Schmookler, principal, Fremont Federation of College Preparatory High Schools, who attended today’s event. “By working together, we are preparing them to make wise financial decisions for a lifetime.”

“Visa is proud of its long standing commitment to financial education and greatly appreciates the assistance we received today from Jim Plunkett and Trent Dilfer” said Jason Alderman, director, Visa USA. “We take great pride in our NFL sponsorship, which is enabling us to work with so many talented players to give students the tools, resources and encouragement they need to become more financially literate.”

“Visa and Wells Fargo are committed to financial education as a means to help people in the communities we serve become more financially successful,” said Blanca Cetin, Wells Fargo Community Development Officer. “Financial literacy is important, and Visa’s Financial Football game and Wells Fargo’s own financial literacy program Hands on Banking® are interactive programs that provide fun, yet practical and comprehensive financial education.” Hands on Banking is also available online for free at and in Spanish at

“Financial Football” is part of Practical Money Skills for Life (, a comprehensive financial literacy program - available in English, Spanish and Chinese – that teaches young adults personal finance skills.

This free, educational resource provides teachers with lesson plans (kindergarten-college) mapped to their state education requirements. For students, there are interactive games and calculators designed to teach responsibility and important concepts such as earning, saving and budgeting money.

About Visa USA
Visa USA is the nation’s leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders in the payment system - members, cardholders and merchants. Through its 13,432 member financial institutions, more than 510 million Visa-branded cards have been issued to cardholders in the United States. Last year, U.S.-based financial institutions relied on Visa’s processing system, VisaNet, to facilitate $1.6 trillion in transactions with unparalleled reliability.

Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume.

Visa offers a trusted, reliable and convenient way to access and mobilize financial resources - anytime, anywhere, anyway.

About Wells Fargo & Company
Wells Fargo & Company is a diversified financial services company with $500 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers from more than 6,200 stores and the internet ( across North America and elsewhere internationally. Wells Fargo Bank, N.A. is the highest credit-rated bank in the U.S., receiving an “Aaa” by Moody’s Investors Service – its top credit rating – and “AA+” by Standard & Poor’s Ratings Services.

Hands on Banking® is Wells Fargo’s free, non-commercial financial literacy program. Hands on Banking and it’s Spanish version, El futuro en tus manos®, teach people in all stages of life about the basics of responsible money management, including how to create a budget, save and invest, borrow responsibly, buy a home, and establish a small business. More than 5,000 Wells Fargo team members have been trained to teach Hands on Banking to schools and community groups.

For more information or to schedule an interview with a Visa USA spokesperson, please contact Maria Hatzikonstantinou (ext. 131) or Steve Burke (ext. 108) at (703) 683-5004.

# # #