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VISA - FIFA

Mexican Soccer Legend Jorge Campos Teaches Washington, D.C. Hispanic Students How to Score Financial Goals with Financial Soccer

Visa's Free FIFA-Themed Personal Finance Video Game Showcased on Capitol Hill with the Congressional Hispanic Caucus Institute

Washington, DC – October 21, 2009 – As part of an ongoing global financial literacy effort, Visa Inc. and Mexican Soccer Legend Jorge Campos showcased a new FIFA World Cup™ branded educational video game to a group of Washington, D.C. area Hispanic students today at a Congressional Hispanic Caucus Institute (CHCI) event on Capitol Hill.

Visa's Financial Soccer is a free educational video game that combines the world's most popular sport with an award-winning financial literacy curriculum to create an innovative approach for helping children and adults learn about personal finance.

Seventy-five Hispanic students from the Washington, D.C. area who are taking part in CHCI's Ready to Lead Program gathered in the Gold Room of the Rayburn House Office Building to hear from Campos about the importance of wise money management. The students then divided up into teams and played Financial Soccer with the outspoken goalie and Members of the Congressional Hispanic Caucus. CHCI's Ready to Lead Program offers training that provides Hispanic high school students with the tools and training they need to prepare for college.

A FIFA Partner since 2007, Visa is rolling out Financial Soccer (known as Financial Football outside the U.S.) in over 12 countries in the months leading up to the 2010 FIFA World Cup™. The game, which went live in Brazil and Mexico last month, is now available for U.S. players in both English and Spanish at www.financialsoccer.com.

Financial Soccer is part of Practical Money Skills for Life, Visa's free, award-winning, financial education program. The program contains comprehensive money management resources and lesson plans tailored for use at home and in the classroom. The game is the latest component of Visa's decade-long commitment to financial literacy which has helped millions of people worldwide learn how to manage their money wisely.

Recognizing the responsibility inherent with the growing use of electronic payments by individuals, businesses and governments around the globe, Visa has expanded its financial literacy efforts. "We recognize and embrace the responsibility that comes from being the world's largest payment technology company," said Jason Alderman, Director of Financial Education, Visa Inc. "Now more than ever, understanding the fundamentals of money management is critical and Visa is pleased to be working with the Congressional Hispanic Caucus Institute to deliver this vital knowledge."

"CHCI jumped at the opportunity to integrate Visa's Financial Soccer into our Ready to Lead Program and we are eager to bring this valuable resource to Hispanic students across the country," said Esther Aguilera, President and CEO, Congressional Hispanic Caucus Institute.

"Money management is a crucial life skill that is essential for success," said Jorge Campos, a FIFA World Cup™ veteran who played on the Mexican team in 1994 and 1998. "Financial Soccer is a great way to learn those skills."

Financial Soccer challenges players to answer fast-paced, multiple-choice money management questions correctly to advance down the field for a chance to score a goal. Financial Soccer offers single player and head-to-head game play options and is being translated into a dozen different languages. This free game features three difficulty levels – geared to children, teens and adults – and has companion lesson modules for classroom use. Players learn key concepts about saving, responsible spending, budgeting, and the wise use of credit.

"Supporting education is part of FIFA's long-standing commitment to promoting social development through football," said FIFA Secretary General Jérôme Valcke. "Visa's game channels the passion for football and helps make learning about money management entertaining. This learning tool will be a valuable resource for community-based organizations and their work with youngsters."

Financial Soccer comes on the heels of Visa's financial literacy video game developed with the NFL and NFL PLAYERS. That game has been distributed by 23 state governments to every public high school in those states.

About Visa Inc.
Visa operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.visa.com.

About Congressional Hispanic Caucus Institute
Congressional Hispanic Caucus Institute (CHCI), a nonprofit and nonpartisan 501(c) (3) organization, provides leadership development programs and educational services to students and young emerging leaders. The CHCI Board of Directors is comprised of Hispanic Members of Congress, nonprofit, union and corporate leaders. For more information call CHCI at (202) 543-1771 or visit www.chci.org.

Contact: Angela Waugaman, (703)683-5004 ext. 133, awaugaman@crcpublicrelations.com

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