FOR IMMEDIATE RELEASE: November 13, 2007
FOR MORE INFORMATION:
(703) 683-5004, ext. 118
Visa and Redskins Wide Receiver Team Up to Launch New College Personal Finance Game
"Financial Football: Advanced Edition" Helps Howard University Students Tackle Their Financial Futures in the Nation’s Capital
WASHINGTON, D.C., November 13, 2007 - Today Visa, the NFL and PLAYERS INC teamed up with Washington Redskins Wide Receiver Antwaan Randle El to engage Howard University students in the national launch of a personal finance game for college students. Called "Financial Football: Advanced Edition," this free, money management, football computer game is the latest component of the “Financial Football” program, which includes a cell phone game and one-week high school curriculum and is the centerpiece of a nationwide Visa/NFL educational initiative, now in its third season, to promote financial literacy.
"Helping college students develop and build strong financial muscles will give them a real advantage when it comes to planning for their financial futures in the working world," said Randle El to a group of Howard’s student athletes. "Managing money and finances is a vital life skill, and one that is best taught, and learned, as early as possible."
Huddled in the Armour J. Blackburn University Center at Howard University, Randle El coached the "home team" comprised of half the students while Howard University Assistant Football Coach Terry Sims headed up the "visiting team." Together, the two engaged students in a friendly game of "Financial Football: Advanced Edition." The content, developed with the cooperation of the NFL and its players, incorporates lessons taught through Practical Money Skills for Life, Visa's free, award-winning money management program.
"Financial Football" puts students' fiscal knowledge to the test in an online simulation game environment by combining the structure and rules of the NFL with financial education questions of varying difficulty. To score points, a team needs to answer various money management questions correctly. Wrong answers and penalties can cost a team yardage. The team with the highest point total after four quarters wins the game.
Today's event is the eleventh stop of this year's educational campaign. The high school edition of "Financial Football" has been rolled out statewide in West Virginia, Indiana, Ohio, California, Pennsylvania, Colorado, Wisconsin and Nevada, with additional states distributing it this fall.
Since 2005, "Financial Football" has been scoring points with parents, teachers and young adults as a computer game that has already been downloaded and played over 100,000 times for free at www.practicalmoneyskills.com/football. Earlier this year, “Financial Football” became a free, first-of-its-kind cell phone game. Mobile customers can play the game on their cell phones by texting the word VISA to 24421.
“Visa is proud of its long standing commitment to financial education and greatly appreciates the assistance we received today from Antwaan Randle El,” said Jason Alderman, director, Visa. “We also take great pride in our NFL sponsorship, which is enabling us to work with so many talented players to give students the tools, resources and encouragement they need to become more financially literate."
"Financial Football: Advanced Edition" and "Financial Football" are part of Practical Money Skills for Life (www.practicalmoneyskills.com), a free, award-winning, teacher-tested and teacher-approved financial education program that is available in English, Spanish and Chinese. The program contains three comprehensive sections, complete with money management resources and lesson plans tailored for use at home, in the classroom or at work. It also contains an array of tips to help prepare for life changing financial events, from planning for a baby to saving for college and retirement, as well as a number of other budget calculators and interactive games. Visa Inc. also runs What's My Score (www.whatsmyscore.org), a leading higher education consumer awareness program. The website guides college students through the ABC's of a FICO credit score, from factors that can lower a score to ways on improving it, at no charge.
About Visa Inc.
Visa operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.visa.com.
For more information or to schedule an interview with a Visa Inc. spokesperson, please contact Romney Willson at (703) 683-5004, ext. 118 or email@example.com.
# # #