FOR IMMEDIATE RELEASE: December 5, 2006
Visa USA, Bank of America and NFL Player DeMarcus Ware Teach Dallas Students How to Tackle Their Financial Futures
Interactive “Financial Football” Game and Program Helps Bryan Adams High School Students Cross Real-Life Money Goal Line
Dallas, TX – December 5, 2006 – Going on offense to advance financial literacy, today, Visa USA, Bank of America, the NFL and PLAYERS INC have teamed up with NFL player DeMarcus Ware to engage Dallas high school students in a different kind of football game - one that prepares them to become fiscally fit adults. Called “Financial Football,” this animated, money management computer game is the centerpiece of a 17-city Visa/NFL initiative to promote youth financial literacy around the country.
“Learning the fundamentals of money management at an early age gives young people a real advantage in meeting their own financial goals,” said DeMarcus Ware to a room full of students and teachers at Bryan Adams High School. “Managing money and finances is a vital life skill, and one that is best taught, and learned, before high school graduation.”
Huddled in a Bryan Adams classroom, DeMarcus Ware coached the “home team” comprised of half the students, while Bank of America Student Checking Marketing Manager Karen Williamson headed up the “visiting team.” Together, the two engaged students in “Financial Football.” The content, developed with the cooperation of the NFL and its players, incorporates lessons taught through Practical Money Skills for Life, Visa’s free, award-winning money management program.
“Financial Football” combines the structure and rules of the NFL with financial education questions of varying difficulty. To score points, a team needs to answer questions correctly. And, just like in the NFL, penalties can cost a team yardage. The team with the highest point total after four quarters wins the game.
Today’s event is the 14th stop of this educational campaign. Last year was the inaugural season for this national effort between Visa, the NFL and PLAYERS INC to get students engaged and excited about their financial futures. In addition to being a game, this year “Financial Football” is also part of a week-long financial literacy program designed for high school instruction.
“Equipping our nation’s youth with a roadmap to financial freedom and success really needs to be a cooperative effort between schools, the community and government,” said Mike Smiddy, Bryan Adams High School Athletic Director and Head Football Coach. “By working together, we are preparing them to make wise financial decisions for a lifetime.”
"Bank of America and Visa are committed to financial education as a means to help young people in the communities we serve become more financially responsible and ultimately successful," said John Rosenfeld, Bank of America Checking Executive.
“Financial Football” is part of Practical Money Skills for Life (www.PracticalMoneySkills.com), a comprehensive financial literacy program - available in English, Spanish and Chinese – that teaches young adults personal finance skills.
“Visa is proud of its long standing commitment to financial education and greatly appreciates the assistance we received today from DeMarcus Ware,” said Rosetta Jones, Vice President, Visa USA. “We take great pride in our NFL sponsorship, which is enabling us to work with so many talented players to give students the tools, resources and encouragement they need to become more financially literate.”
This free, educational resource provides teachers with lesson plans (kindergarten-college) mapped to their state education requirements. For students, there are interactive games and calculators designed to teach responsibility and important concepts such as earning, saving and budgeting money.
About Visa USA
Visa USA is the nation's leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders in the payment system — members, cardholders and merchants. Through its 13,369 member financial institutions, more than 500 million Visa-branded cards have been issued to cardholders in the United States.
Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume. VisaNet, Visa’s global processing system and the world’s largest financial network, processes transactions with unparalleled reliability.
Visa offers a trusted, reliable and convenient way to access and mobilize financial resources — anytime, anywhere, anyway.
About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 55 million consumer and small business relationships with more than 5,700 retail banking offices, more than 16,700 ATMs and award-winning online banking with more than 20 million active users.
Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 150 countries and has relationships with 97 percent of the U.S. Fortune 500 companies and 80 percent of the Global Fortune 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
For more information or to schedule an interview with a Visa USA spokesperson, please contact Maria Hatzikonstantinou (ext. 131) or Romney Willson (ext. 118) at (703) 683-5004.
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