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VISA

For Immediate Release
Contact:
Angela Waugaman
For Visa Inc.
(703) 772-9528 or (703) 683-5004, ext. 133
awaugaman@crcpublicrelations.com

Miami Hispanic Students Learn How to Score Financial Goals with Financial Soccer

Visa's Free FIFA World Cup-Themed Personal Finance Video Game Showcased at the Congressional Hispanic Caucus Institute's Ready to Lead Event

Miami, FL – May 14, 2011 – Today, Visa Inc. showcased a FIFA World Cup™ branded educational video game to a large group of Miami area Hispanic students at the Congressional Hispanic Caucus Institute's (CHCI) Ready to Lead event.

Visa's Financial Soccer is a free educational video game that combines the world's most popular sport with an award-winning financial literacy curriculum to create an innovative approach for helping children and adults learn about personal finance.

Three hundred and fifty Hispanic students from the Miami area who are taking part in CHCI's Ready to Lead Program gathered to hear about the importance of wise money management. The students then divided up into teams and played Financial Soccer. CHCI's Ready to Lead Program offers training that provides Hispanic high school students with the tools and training they need to prepare for college.

A FIFA Partner since 2007, Visa has rolled out Financial Soccer (known as Financial Football outside the U.S.) in 30 countries around the world. The game can be played in English, Spanish and 8 other languages at www.financialsoccer.com.

"Now more than ever, understanding the fundamentals of money management is critical and Visa is pleased to be working with the Congressional Hispanic Caucus Institute to deliver this vital knowledge," said Evelyn Zapata, Corporate Relations Director, Visa Inc. Latin America and the Caribbean. "Financial Soccer harnesses Visa's personal finance expertise and the popularity of soccer to help people worldwide learn how to manage their money successfully."

"CHCI jumped at the opportunity to integrate Visa's Financial Soccer into our Ready to Lead Program and we are eager to bring this valuable resource to Hispanic students here in Miami and across the country," said Esther Aguilera, President and Chief Executive Officer, Congressional Hispanic Caucus Institute.

Financial Soccer challenges players to answer fast-paced, multiple-choice money management questions correctly to advance down the field for a chance to score a goal. Financial Soccer offers single player and head-to-head game play options. This free game features three difficulty levels – geared to children, teens and adults – and has companion lesson modules for classroom use. Players learn key concepts about saving, responsible spending, budgeting, and the wise use of credit.

Financial Soccer is part of Practical Money Skills for Life, Visa's free, award-winning, financial education program. The program contains comprehensive money management resources and lesson plans tailored for use at home and in the classroom. The game is the latest component of Visa's decade-long commitment to financial literacy which has helped millions of people worldwide learn how to manage their money wisely.

Financial Soccer comes on the heels of Visa's financial literacy video game developed with the NFL and NFL PLAYERS. That game has been distributed by 29 state governments to every public high school in those states.

About Visa Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.


Contact: Steve Burke (703)683-5004 ext. 108, sburke@crcpublicrelations.com

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