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Visa Inc. Survey: Americans Hosting a Super Bowl Party Plan on Spending an Average of $118

With Super Bowl XLVI quickly approaching, a Visa Inc. survey conducted over the weekend finds that the average American hosting a Super Bowl party plans on spending $118.80 on food, beverage and other items, virtually identical to last year’s $118. In 2010, the average fan spent $144.

“Super Bowl parties are back,” said Jason Alderman, Visa’s senior director of global financial education. “The Super Bowl is a great excuse to throw a party, but it’s important not to overspend on this or any party — it’s just not worth it.” Click here and listen to Jason’s audio clip.

Not surprisingly, the survey showed that men expect to spend more on their parties than women, $123 for men compared with $114 for women. In addition, younger fans (18-24 years old) plan on spending $122 while fans 25-34 expect to spend $117. Fans between the ages of 35 and 49 will spend an average of $149 and those 50-64 years of age plan to spend just $96.

The survey also shows that fans in the Northeast (Giants and Patriots territory) expect to spend $119. In the Midwest, consumers plan to spend $116. People in the South will likely spend an average of $128 while those in the West plan to spend the lowest amount at $110.

The survey also showed that people in the lowest income bracket, who earn less than $20,000 plan to spend around $97 on their Super Bowl parties. In contrast, people who earn between $30,000 and $40,000 are planning to spend just $112 on parties, while those earning $75,000 and above will spend $124.

To help football fans at all income levels budget for Super Bowl fun, Visa’s free, award-winning financial education program, Practical Money Skills for Life, offers an entertainment calculator. Additionally, to help parents begin the conversation about money management with their children, Visa, the NFL, and NFL PLAYERS have created a free, educational video game called “Financial Football.”

“It doesn’t matter whether you make $1 or $1 million, if you don’t learn to budget, save, invest and pay your bills on time, the consequences can be devastating,” said New York Giants Running Back Brandon Jacobs as he spoke to students at Norman Thomas High School in New York City during a previous “Financial Football” event.

England Patriots Wide Receiver Wes Welker said previously when speaking about “Financial Football” before students in the Patriots Locker Room in the Gillette Stadium. “Managing money and finances is a vital life skill, and one that is best taught, and learned, before high school graduation.”

*The survey results are based on 1,000 telephone interviews conducted nationally from January 27 — 29, 2012 in cooperation with GfK Roper OmniTel.

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