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Minnesota Vikings Linebacker Chad Greenway, State Treasurer Fitzgerald and Visa Inc. Collaborate to Showcase Financial Football

Money Management Video Game to Improve the Financial Literacy of Iowa Teenagers As Part of Federal Reserve Bank of Chicago's Money Smart Week

Des Moines, IA – April 26, 2012 – Tackling head on the issue of improving financial literacy among Iowa teens, former Iowa great and current Minnesota Vikings Linebacker Chad Greenway, State Treasurer Michael Fitzgerald and Visa Inc. gathered today highlight an effort to improve the money management skills of high school and middle school students. This free educational video game and classroom curriculum, called Financial Football, was developed by Visa Inc.

Treasurer Fitzgerald kicked off this financial literacy event today at the Abraham Lincoln High School in Des Moines with help from Greenway and Visa officials. Greenway shared his personal experiences on the importance of money management with students. Fitzgerald and Greenway then rolled up their sleeves and led student teams in a hard-fought, high energy game of Financial Football with students from Lincoln High School.

"Financial Football is a fiscal playbook students can use the rest of their lives," said Treasurer Fitzgerald. "It's a wonderful way to get students interested in their own economic wellbeing. This is a valuable program and a great partnership between my office, Visa, and the NFL."

The centerpiece of Visa's nationwide educational initiative with the NFL and NFL PLAYERS, Financial Football helps students and adults tackle their financial futures. This free game is accompanied by a classroom curriculum.

"No matter their background, kids need to know how to make smart money management decisions early in life," said Greenway. "It's important to have a combined effort from parents, teachers and mentors within the community to give teenagers a strong background in personal finance."

This event is part of 2012 Money Smart Week. Money Smart Week is an outreach program of the Federal Reserve Bank and is an effort to highlight financial education with a variety of opportunities offered by hundreds of business and community partners.

"Never has financial education been more important," Alejo Torres of the Federal Reserve Bank of Chicago said. "Money Smart Week is an annual event that truly makes a difference in the lives of consumers. Financial Football is precisely the type of educational program that helps make Money Smart Week a success."

Available online, at>, Financial Football puts students' fiscal knowledge to the test in an online simulation game environment by combining the structure and rules of the NFL with financial education questions of varying difficulty. Visa has also released the game as a free iPhone app on iTunes, along with an optimized HD iPad version.

"For over a decade, Visa has been committed to promoting financial literacy and we are proud to assist Treasurer Fitzgerald in his efforts to strengthen financial education," said Jason Alderman, Senior Director of Global Financial Education, Visa Inc.

This launch is part of a national educational campaign with Visa, the NFL and NFL PLAYERS, now in its seventh season. Since 2006, Visa has reached agreements with thirty-four states and the District of Columbia to distribute Financial Football to every high school and middle school in those states, including Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Nevada, New Hampshire, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Vermont, Virginia, Washington, West Virginia, Wisconsin.

Financial Football is part of Practical Money Skills for Life ( a free, award-winning financial education program that reaches millions of people around the world each year. Launched in 1995, the program is now available in ten languages in thirty countries. At Practical Money Skills for Life, educators, parents and students can access free educational resources including personal finance articles, games, lesson plans, and more. Visa also runs What's My Score (, a leading higher education consumer awareness program.

About Visa Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

Hugh Norton
(703) 683-5004 extension 133

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