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Tennessee Titans Locker, State Treasurer Lillard, Tennessee Jump$tart and Visa Inc. Collaborate to Launch Statewide Rollout of Financial Football

Financial Education Video Game to Help Tennessee Students Score Financial Touchdowns


Nashville, TN – October 30, 2012 – Tackling head on the issue of financial literacy improvement among Tennessee teens, Titans quarterback Jake Locker joined Tennessee State Treasurer David H. Lillard, Jr., Tennessee Jump$tart and Visa Inc. today. They announced the statewide rollout of a new effort to improve the money management skills of high school and middle school students. This free educational video game and classroom curriculum, called Financial Football, was developed by Visa Inc.

State Treasurer Lillard kicked off this new financial literacy campaign today at Overton High School in Nashville with help from Locker, Tennessee Jump$tart and Visa officials. Locker shared his personal experiences on the importance of money management with students. Lillard and Locker then rolled up their sleeves and led student teams in a hard-fought, high energy game of Financial Football.

"It is important we help Tennessee's young people tackle the financial responsibilities that come with adulthood, whether it is budgeting, understanding debt or the importance of saving for post-secondary education," said Treasurer Lillard. "This game presents important financial concepts in a fun way. This is a valuable program and a great partnership between the Tennessee Department of Treasury, Tennessee Jump$tart Visa, and the National Football League. My hope is that this game will encourage young Tennesseans and their parents to give careful consideration to financial decisions including saving for college."

"Tennessee Jump$tart has been dedicated to promoting and improving the personal financial literacy of Tennessee's youth for more than ten years," said Kristina Howard, Tennessee Jump$tart, Co-President. "With the help of resources, such as Financial Football, we are not only teaching students how to balance checkbooks, we are changing lives."

The centerpiece of Visa's nationwide educational initiative with the NFL and NFL PLAYERS, Financial Football helps students and adults tackle their financial futures. This free game is accompanied by a classroom curriculum and is available to every public middle and high school in the state of Tennessee.

"Kids need to know how to make smart money management decisions early in life," said Tennessee Titans quarterback Jake Locker. "It takes the combined efforts of parents, teachers and mentors within the community to give teenagers a strong background in personal finance."

Available online, at Financial Football puts students' fiscal knowledge to the test in an online simulation game environment by combining the structure and rules of the NFL with financial education questions of varying difficulty. Visa has also released the game as a free iPhone app on iTunes, along with an optimized HD iPad version.

"For over a decade, Visa has been committed to promoting financial literacy and we are proud to assist Tennessee Jump$tart and Treasurer Lillard in their efforts to strengthen financial education," said Jason Alderman, Senior Director of Global Financial Education, Visa Inc.

This launch is part of a national educational campaign with Visa, the NFL and NFL PLAYERS, now in its seventh season. Since 2006, Visa has reached agreements with thirty-five states and the District of Columbia to distribute Financial Football to every high school and middle school in those states, including Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Nevada, New Hampshire, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, Washington, West Virginia, Wisconsin.

Financial Football is part of Practical Money Skills for Life ( a free, award-winning financial education program that reaches millions of people around the world each year. Launched in 1995, the program is now available in ten languages in thirty countries. At Practical Money Skills for Life, educators, parents and students can access free educational resources including personal finance articles, games, lesson plans, and more. Visa also runs What's My Score (, a leading higher education consumer awareness program.

About Visa Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

For more information or to schedule an interview, please contact Hugh Norton (703) 683-5004, ext. 133,

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