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Visa Survey Shows Tooth Fairy Leaving 23% More Money Under Pillows in 2013

Visa's annual Tooth Fairy survey shows that American children are receiving an average of $3.70 per lost tooth this year, which is a dramatic increase of 23% over the $3.00 per tooth left in 2012 and 42% over the $2.60 left in 2011. To help parents navigate the sensitive topic of the appropriate amount their children should receive for lost teeth, Visa has created a free Tooth Fairy app on iTunes, Facebook app and online calculator.

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4th of July SpendingDownload Tooth Fairy App for iTunes

Independence Day Media AdvisoryTooth Fairy Spending Press Release

4th of July Spending2013 Tooth Fairy Survey Research

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4th of July SpendingEnlarge

Visa Survey Shows Tooth Fairy Leaving 23% More Money Under Pillows in 2013

**The survey results are based on 3,000 telephone interviews conducted nationally from July 12 – July 28, 2013 in cooperation with GfK Koper's Omnibus Service "OmniTel."

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