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Tooth Fairy Leaves U.S. Kids More Money This Year

Economic conditions are improving for one sector of Americans – children who receive money from the Tooth Fairy. A survey released by Visa, Inc. shows that the Tooth Fairy is leaving an average of $3.00 per tooth this year, an increase of $0.40 (15%) over the $2.60 left for each pearly white in 2011. To help parents answer the perennial question of how much their children should receive from the Tooth Fairy, Visa has created a new mobile app and online calculator. The amount calculated for each tooth is a reflection of what other people are already giving their children.

Download 2012 Tooth Fairy Research (156 KB)

Download the Tooth Fairy Calculator on iTunes

The survey results are based on 2,000 telephone interviews conducted nationally from July 13 – July 17, 2012 in cooperation with GfK Roper's Omnibus Service "OmniTel". The margin of error is +/-4 percentage points.