Financial Literacy for Everyone

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Tooth Fairy Spending

Visa's annual Tooth Fairy survey shows that American children are receiving an average of $3.70 per lost tooth this year, which is a dramatic increase of 23% over the $3.00 per tooth left in 2012 and 42% over the $2.60 left in 2011. To help parents navigate the sensitive topic of the appropriate amount their children should receive for lost teeth, Visa has created a free Tooth Fairy app on iTunes, Facebook app and online calculator.

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The survey results are based on 2,033 telephone interviews conducted nationally from July 16-19 and August 6-9, 2015, in cooperation with ORC International’s Omnibus Service “Telephone Caravan." View research.